NextGen Marketing
60 Lakeview Terrace
Sandy Hook, CT 06482
Tel: (203) 270-8576
Which came first the lead or prospect?Great you spend significant dollars on promoting your sites or banners, but do you really know what is cost effective or which ads have brought you the greatest success. Are you tracking your marketing activities, refining messages as you go, and honing in on the sweet spots?
It is important to track all of your online advertising even if your ad provider is showing you your results. You need to employ your own tracking to double-check.
On Line Statistics that you should be concerned with:
Open-rate - important in email marketing.
Click-through – especially unique clicks
Sales or actions count - codes on a page
Sale details - coding key aspects within a message
There are two main types of tracking systems. Web-based services that allow you to manage your tracking without the need for servers or software downloads. The other is software needed to employ and manage on your server.
Types of online marketing avenues that you should be monitoring:
- Site links
- PPC
- Articles
- Ezine advertisement
- Banner ads
- Signatures Tag
- Forum postings
- Email marketing promotions
- Free Classified listings
- Paid Classified listings
- Surveys
- Auto responder
- Reciprocal link
Gathering statistics is just the beginning. Once you have meaning full data you can make decisions and refinements to your online marketing and email and have greater impact.